When a beauty visionary like Diarrha N’Diaye steps into a brand as influential as Skims, it feels like a full-circle moment for inclusivity.
The founder of Ami Colé — the minimalist, melanin-friendly brand that redefined “clean beauty” for women of colour — has officially joined Skims Beauty as Executive Vice President of Beauty and Fragrance. Her new role places her at the center of product development and brand strategy as Skims expands into the beauty world.
Ami Colé may have closed earlier this year, but its legacy remains strong. It was one of the few brands that truly celebrated natural skin tones and texture without filters or exaggeration. That same heart for authenticity is what Diarrha N’Diaye is bringing into her new chapter at Skims Beauty.
Kim Kardashian described her as the perfect person to lead this next phase, someone who understands how to make everyone feel seen. And that’s exactly what N’Diaye has always done: she builds from a place of real representation, not just marketing language.
Her move to Skims Beauty signals more than a new corporate hire. It’s a reminder that beauty can be luxurious and inclusive at once. It can honor diversity without losing simplicity. It can feel both modern and deeply human, the same balance that made Ami Colé stand out.
If the vision behind Skims Beauty reflects Diarrha’s signature approach — thoughtful innovation, skin-first design, and true inclusion — then this could be one of the most meaningful beauty collaborations we’ve seen in years.
