Just in case you’re only just getting the memo, digital is here to stay. Not only is it a great add-on for your brand, it could be so pivotal that it determines the success or failure of your enterprise.
Here are a few reasons to consider drawing up a digital strategy just in case you haven’t already.
A majority of the population is on their phone more than any other device
It is very important to note that a very healthy segment of the population spends most of their time on their phones, tablets and computers surfing the web. So what you want to do is become ‘top of mind’. How do you accomplish this? By playing in the same space that your target audience does. Visibility for any growing business is key. Once you’re seen, it is easier to convert from the awareness stage to making your sales and turning in those numbers.
The virality element
Having your hashtag or catchy video trend is the new ‘everybody thinks your business is the coolest since sliced bread’. Bottom line, it’s a big deal! And you also employ less funds to execute your marketing campaigns. And then you reach a wider audience, as opposed to if you are relying on just traditional media.
Unlike direct selling going digital exposes you to the global village
A tweet or Instagram photo can be viewed from anywhere in the world with Internet access. This exposes your business to foreign investors who could potentially key into your brand.
It can be tracked
All thanks to analytics, your messaging and target audience can be tailored to suit the segment of the demographic you’re trying to reach.
It forces you to have a direction
Digital strategy forces you to have clear, defined objectives, ensuring that you work smart: Think in terms of attraction, engagement, conversion and maintenance. This enables you to truly have clarity in dealing with your target audience.
Creative solutions are more likely
Subtle sells are everywhere. You see product mentions in a piece written on the Internet. They’re in the eye-grabbing creatives you see circulating the web etc. This is evidence that thinking outside the box when creating your marketing campaigns is inevitable when you go digital because the ideas for content creation are endless.
Immediate feedback
The proof is in the pudding. You’ll often find that organic likes, retweets and reposts are more likely when consumers are starting to buy into a brand. This immediately gives the business owner feedback on the quality of his/her output. In instances where the consumers are unsatisfied, it becomes immediately apparent with negative comments, direct messages, and negative blog posts ultimately giving the business owner much needed insight into his business.
Networks have made it easier to play in the digital space
Network providers, now more than ever, are realising how important it is to have competitive data packages that make the consumer able to surf the net relatively easier and at less expensive rates. This means that more and more people are diverting to the digital space.
Everyone and their mama it seems, are playing in the digital space for a reason. It would be of great disservice to you if your business didn’t take advantage of such a lucrative opportunity.
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